Design and production of the gastronomic experience for the launch of the new BMW X2, under the concept "Dare with everything."
The project, created by Elsa Yranzo, involved the creation, art direction and production of five gastronomic installations, each built around a different emotion. Guests had to actively take part in each one and "dare with everything" in order to eat. Each challenge evoked a specific emotion, translated into both the challenge itself and the dish served.
An experience designed to provoke and activate, because to eat here, you first had to dare.
