WHATAIDOO is a gastronomic installation designed by Elsa Yranzo for the joint event of Aidoo and Ingrid&Co. The experience represented the company's values through edible proposals that participants could choose according to their desire, life moment or mood.
Each “tapa” was designed around one value: Excellence · Fun · Professionalism · Experimentation · Intelligence · Madness.
Once the value was chosen, the participant took the corresponding card, approached the “HOLE FOOD” and handed it to one of the hands coming in and out of the cube. The same hand returned the associated edible option.
An installation combining play, identity and desire through Food Design.
